Electric Cloud Privacy Policy

Last updated: May 11, 2018

Electric Cloud takes privacy very seriously. This Privacy Policy (“Privacy Policy“) explains the information practices and policies of Electric Cloud, Inc. (“Electric Cloud”). It describes how we collect, use, and share personal information about you (“User”) and how you can exercise your privacy rights when visiting our websites and interacting with Electric Cloud online, registering for Electric Cloud meetings and events, or when registering to use Electric Cloud’s websites and related products, applications, support, education, and other services offered by Electric Cloud (the “Services”).

If you have any questions about this privacy policy please contact us using the information in the “CONTACTING ELECTRIC CLOUD” Section below.

We recommend that you read this Privacy Policy in full to ensure you are fully informed. However, to make it easier for you to review those parts of this Privacy Policy which apply to you, we have divided up the document into the following sections:



Electric Cloud is the leader in Adaptive Release Orchestration and Continuous Delivery. We help our Users deliver software faster and more efficiently by orchestrating, automating, and accelerating application releases. You can find out more about Electric Cloud at https://electric-cloud.com/



This Section describes what information we collect about our Users when they visit Electric Cloud’s Website, attend Electric Cloud events, or use Electric Cloud Services.

Information you provide to us

You may provide personal information to us through the Services – for example, when you sign up for and use the Services, consult with our customer support teams, send us an email, integrate the Services with another website or, or communicate with us in any other way.

We will let you know prior to collection whether the provision of personal information we are collecting is compulsory or may be provided on a voluntary basis and the consequences, if any, of not providing the information.

The information you provide to us, includes:

  • Website Visits: When you visit our website, Electric Cloud may collect domain information such as the date and time of access, pages accessed, name of the Internet Service Provider and the Internet Protocol (IP) address that you use to access the Internet.
  • Downloads: When you request documents or trial software through our website, we ask you to provide contact information such your name, email address, address, telephone number, job title, and organization name.
  • Billing Information: If you purchase Electric Cloud Products or Services, you may also need to provide us with payment and billing information such as your credit card details and billing address.

We will also maintain a record of your purchases, transactional information, your Services history and usage, and any communications and responses.

Information we collect automatically

When Users access certain Electric Cloud Services, like trial software, and/or Electric Cloud website(s), resources and product information, we automatically collect and process certain information about that User’s device and use of the Electric Cloud Services. In some countries, including countries in the European Economic Area, this information may be considered personal information under applicable data protection laws.

We may use cookies and other tracking technologies to collect some of this information. Our use of cookies and other tracking technologies is discussed in more detail below under Cookies and Similar Tracking Technology.

We use this information to learn how we can improve the User experience and our support and quality improvement processes. The information we automatically collect through the Services includes:

Device Information, such as your IP address, device attributes (for example: hardware model, operating system, web browser version, as well as unique device identifiers and characteristics), connection information (for example, name of your mobile operator or Internet Service Provider, browser type, language and time zone, and mobile phone number); and device locations (for example, internet protocol (IP) addresses and Wi-Fi information).

Product usage data, which may include the dates and times you access the Electric Cloud Services, page views, which activities and features are used, crash logs, how you navigate the Electric Cloud Services, storage configuration settings, and technical data relating to devices accessing and using the Electric Cloud Services and the performance of the Electric Cloud Services in doing so.


We use the information collected about you for a variety of reasons, including the following purposes, as applicable:

  • To keep track of billing and payments
  • To provide, support, personalize, maintain and enhance the Electric Cloud Services.
  • To fix bugs and troubleshoot product functionality.
  • To track User behavior at an aggregate level to identify and understand trends in the various interactions with the Electric Cloud Services.
  • To improve the Electric Cloud Services for Users.
  • To respond to requests or provide requested information;
  • To send administrative or account related information;
  • To communicate updates to the Service;
  • To provide marketing and promotional communications to our Users (where this is in accordance with the law). For more information about managing your marketing preferences, please see the “YOUR RIGHTS” section of this Privacy Policy below;
  • To comply with and enforce applicable legal requirements, agreements and policies;
  • To prevent, detect, identify, investigate, respond and protect against potential or actual claims, liabilities, prohibited behavior, and criminal activity;
  • For other business purposes such as data analysis, identifying usage trends, determining the effectiveness of our marketing and to enhance, customize and improve our Website, products and services.

Usage and Analytic Information

Electric Cloud does not use data collected on behalf of one User for the purpose of servicing a different User, but may use aggregated information compiled from multiple User Digital Properties or provided by third party service providers for servicing Users. For example, we may collect device and machine-generated information such as the request and response logs of our Users’ Digital Properties. These logs include click and browse information.

We use this information on an aggregated basis alongside similar information from thousands of other Users to enable us to improve and develop our products and services and to improve User experiences on User’s Digital Properties. This aggregated information may include basic reporting metrics like the number of Users who discovered content through Electric Cloud-suggested content and connections, how frequently User’s return to a User’s Digital Property, and the aggregate revenues generated from those Users. Aggregated information may also be used to help Electric Cloud and its Users optimize products and services. Such aggregate data does not contain personal information.

Cookies and Similar Tracking Technology

Cookies are small data files that are placed on your computer or mobile device when you visit a website and are designed to store basic information (such as visitor preferences). Cookies serve several purposes like letting you navigate between pages efficiently, remembering your preferences, interests or log in details, and generally improving your experience.

Cookies set by the website owner (in this case, Electric Cloud at https:// electric-cloud.com) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites. Third parties serve cookies through our Websites for website optimization, analytics, content targeting, advertising and other marketing purposes. This is described in more detail below.

The specific types of first and third party cookies served through our Websites and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Website you visit).

Categories of Use Description
Essential Website cookies These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas. As these cookies are strictly necessary to deliver the Websites to you, you cannot refuse them.

You can block or delete them by changing your browser settings however, as described below under the heading “How can I control cookies?

Performance and Functionality cookies These cookies are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable. To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?

Alternatively, please click on the relevant opt-out link below.

Analytics cookies These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective are marketing campaigns. To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?

Alternatively, please click on the relevant opt-out link below.

Advertising cookies These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?

Alternatively, please click on the relevant opt-out link below.

Social Media cookies These cookies are used to enable you to share pages and content that you find interesting on our Websites through third party social networking and other websites. These cookies may also be used for advertising purposes too. To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?

Alternatively, please click on the relevant opt-out link below.

Website Cookies

Further Details on our specific use of cookies are contained in the following table:

Purpose Who Provides the Cookie? Settings and Opt out
Advertising and Social Media You Tube https://policies.google.com/privacy?hl=en
Advertising and Social Media Facebook https://www.facebook.com/policies/cookies/
Advertising and Social Media Twitter https://twitter.com/personalization
Advertising and Social Media LinkedIn https://www.linkedin.com/legal/cookie-policy?trk=%7Berror-page%7D-cookie-policy
Analytics Double Click https://policies.google.com/privacy?hl=en
Analytics Google Analytics https://policies.google.com/privacy?hl=en
Analytics Marketo https://documents.marketo.com/legal/privacy/
Analytics Lucky Orange https://www.luckyorange.com/privacy.php
Web beacons

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Websites or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Websites to another, to deliver or communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Flash cookies or Local Shared Objects

Our Websites may also use so-called “Flash Cookies” (also known as Local Shared Objects or “LSOs”) to, among other things, collect and store information about your use of our services, fraud prevention and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

Targeted advertising

Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided in the cookie table above.

You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.



Electric Cloud will share the information it collects:

  • with our third party services providers (our vendors) who provide data processing services to us (and with whom the sharing of your personal information is necessary to undertake the work e.g. to external consultants, professional advisors, payment processors, outsourced IT and document storage providers, auditors and accountants);
  • with any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person;
  • with our marketing partners to offer certain marketing events and promotions and may share individual level information that we have collected with these business partners in order to carry out these events and promotions;
  • with a potential buyer (and its agents and advisers) in connection with any proposed purchase, merger or acquisition of any part of our business, provided that we inform the buyer it must use your personal information only for the purposes disclosed in this Privacy Policy; and
  • with any other person with your consent to the disclosure.


We are a growing corporation headquartered in the United States. While our primary data centers are in the United States, we may transfer personal information or other information to Electric Cloud offices outside of the United States or the European Union. In addition, we may employ other companies and individuals to perform functions on our behalf.

We have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy. These safeguards include implementing the European Commission’s Standard Contractual Clauses for transfers of personal information processed from the EEA in accordance with European data protection law. We have implemented similar appropriate safeguards with our third-party service providers and partners.


We retain personal information we collect where we have an ongoing legitimate business need to do so (for example, to provide our User with a service they have requested or to comply with applicable legal, tax or accounting requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

We will retain User Data for as long as our User instructs us to retain that data.


If you are an individual from the EEA, our legal basis for collecting and using personal information described above will depend on the personal information concerned and the specific context in which we collect it.

However, we normally rely on our legitimate interest to collect personal information from you, except where such interests are overridden by your data protection interests or fundamental rights and freedoms. Where we rely on our legitimate interests to process your personal information, they include the interests described in this Privacy Policy.

In some cases, we may rely on consent or have a legal obligation to collect personal information. If we rely on consent to collect and/or process your personal information, we will obtain such consent in compliance with applicable laws.

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the “CONTACTING ELECTRIC CLOUD” heading below.


You have the following data protection rights:

  • If you wish to access, correct, update or request deletion of your personal information, you can do so at any time by contacting us using the contact details provided under the “CONTACTING ELECTRIC CLOUD” heading below.
  • In addition, if you are a resident of the European Union, you can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us using the contact details provided under the “CONTACTING ELECTRIC CLOUD” heading below.
  • You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you. To opt-out of other forms of marketing (such as postal marketing or telemarketing), then please contact us using the contact details provided under the “CONTACTING ELECTRIC CLOUD” heading below.
  • Similarly, if we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
  • You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority. (Contact details for data protection authorities in the European Economic Area are available here.)

Please note that because most of the information we store can only identify a particular browser or device, and cannot identify you individually, you will need to provide us with some additional information to enable us to identify the personal information we hold about you and ensure that accurately fulfil your request. You may also be required to provide ID.


We use appropriate technical and organizational security measures to protect any personal information we process against unauthorized access, disclosure, alteration, and destruction.

Unfortunately, nobody is truly and completely safe from hackers. Although we do our best to protect your personal information, we cannot guarantee security, no Internet transmission can ever be guaranteed 100% secure, and so we encourage you to take care when disclosing personal information online and to use readily available tools, such as Internet firewalls, secure e-mail and similar technologies to protect yourself online.


Electric Cloud will maintain personal information in accordance with this Privacy Policy. We may update this Privacy Policy from time to time in response to changing legal, technical, or business developments. If we decide to change this Privacy Policy, we will post the changes on this page and update the “last updated” date at the top of this policy.

If at any point Electric Cloud decides to retain or use previously collected personal information in a materially less restrictive manner, we will seek to provide affected individuals with additional notice (such as by way of email (where possible) or by posting a notice on our website or product login screens) for at least 30 days prior to the change in use. We encourage you to review our Privacy Policy whenever you use our Website to stay informed about our information practices and the ways you can help protect your privacy.


If you have any questions, comments, or concerns about Electric Cloud or this Privacy Policy, please contact our Data Protection Officer by email at privacy@electric-cloud.com or using the contact details provided below.

Postal Mail Address:

Electric Cloud, Inc.

ATTN: Data Protection Officer
35 S. Market Street, Suite #100
San Jose, CA 95113

We can be reached via e-mail at privacy@electric-cloud.com or you can reach us by telephone at +1 408.419.4300.

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